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Resources

Job-Specific Resources

Competitive Intelligence/Analysis

• Read the chapter on Competitive Intelligence/Analysis
• Society of Competitive Intelligence Professionals (SCIP)
• The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens (book)

Corporate Communications

• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Events

• Sample Job Description: Events Manager, Hardware

Market Development

• Read the chapter on Market Development
• Sample Job Description: Director of Market Development, software

Marketing Programs

• Sample Job Description: Marketing Programs Manager, software

Partner Marketing

• Sample Job Descriptions (2): Partner Marketing Manager, software

Product Marketing / Product Management

• Read the chapter on Product Marketing and Product Management
• Sample Job Description: Product Marketing Manager, software
• Sample Job Description: Product Manager, software
• Pragmatic Marketing
• Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
• The Product Manager's Handbook
• Software Product Management Essentials

Public Relations

• Sample Job Descriptions: Director of Public Relations, Software

Segment Marketing

• Sample Job Description: Senior Segment Marketing Manager, Software

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