Resources
Sample Job Description: Marketing Programs Manager
We are looking for an experienced marketing candidate to assist with execution of marketing campaigns and primarily online activities. The qualified candidate will be able to demonstrate a successful history in a marketing role for a software company with responsibilities in assisting with programs that reach new customers, and expanding customer retention and revenue growth within the existing customer base. This position will report to the Director of Marketing.
Responsibilities:
- Participate in the development and management of online marketing programs with the purpose of generating new sales leads for the company.
- Marketing campaign content development and delivery.
- Develop a comprehensive online marketing plan through media partners that includes banner ads, sponsorships, co-branded email, and other creative means to reach online audiences
- Help to grow our database and deepen our relationship with current database members through a broad range of online and other communications
- Ensure product positioning is effectively communicated and reaches the appropriate target audience.
- Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required.
- Contribute to the day-to-day marketing activities from concept and research through to implementation in any territory where assistance is required.
- Represent our company outside of the office by attending external events.
- Work with the web team to ensure that marketing programs are accurately reflected on our Web site and that all required lead acquisition components are fully in place.
- Collect information and data to produce consolidated monthly campaign metrics. This will include reporting on trials, web traffic, new registrants, outbound sales efforts, and direct mail results.
- Assist in partner marketing programs, working with channel re-sellers of our products.
- Complete other duties as assigned to meet company goals.
Experience and Required Skills:
- A minimum of 5 years of Marketing experience with a software company. Specific work experience in the Enterprise software market is desirable.
- Experience in managing and executing B2B direct marketing customer lead generation and acquisition programs. Experience executing e-mail marketing programs.
- Understand database marketing, familiar with CAN-SPAM and online communication best practices.
- Strong negotiating skills with vendors emphasizing that they ensure the highest quality and on-time delivery.
- Must have strong copy editing skills. Copy writing experience a plus.
- Excellent verbal skills and a history of developing and delivering C-level presentations.
- Experience in managing and delivering Webinars and face-to-face live presentations.
- Experience in working with and managing external vendor / partner relationships.
- Experience working on joint marketing programs with channel partners.
- Creative with a solutions-oriented focus.
- Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
- High self motivation with a sense of urgency.
- Excellent writing skills.
- BA/BS in Marketing or Business.