Resources
Sample Job Description #1: Partner Marketing Manager
- Assure strong and accurate reflection of our company messages, differentiation, brand, logo and tm’s in all partner and joint marketing campaigns
- Prepare new materials or adapt existing successfull content and programs from our direct sales and marketing teams for channel use
- Measure program success and continuously evaluate its success for future course corrections and increasing resources (time, money and people) ROI. This includes weekly reporting on programs and metrics.
- Maximize our coverage in the partner’s internal communications, events, intranets, websites, sales, deployment/adoption and marketing vehicles
- Work closely with other Partner Marketing team members in the successful delivery of sales training programs and deliverables
- Drive integrated lead development programs with partners and vendors. Examples include telemarketing scripts, email, white papers, e-seminars, sales training, spiffs, buying incentives and routine reporting on progress
- Align with Partner Sales Managers in overall account management, tracking progress and uncovering new expansion potential
Qualifications:
- Outstanding project management and organizational skills: proven track record of driving the introduction of new, incremental and simultaneous programs
- Strong verbal and written communication skills for delivery in document, web and presentation form
- People skills that promote personal relationship building between virtual teams – working directly with varied headquarters resources, partner sales, and partners in program execution
- Experience in managing cross functional teams to completion of goals and objectives
- Ideally this candidate will be multi-lingual, but more important has deployed multiple global partner and/or marketing programs – incorporating the unique cultural, business and/or technology lifecycle considerations of a global audience and marketplace
Sample Job Description #2: Partner Marketing Manager
Our Marketing team's objectives are to plan, develop, and implement marketing communication activities designed to help meet our business goals through new client acquisition and client communication and retention efforts. A critical element of our marketing efforts is our Partner marketing program, which leverages referral relationships with complementary companies in our industry in order to drive account growth. To drive new account growth, the partner marketing manager creates targeted, seamless, and convincing marketing campaigns that persuade a company’s customers and/or prospects to become a client of ours.
To this end, the partner marketing manager is thus responsible for understanding a partner’s business needs as well as the needs of its prospects and customers in order to develop messaging, offers, and tactics that allow us to successfully convert the audiences to clients. Along with campaign development, this manager will also be responsible for its implementation and providing regular reporting on the marketing and sales metrics needed to reflect the business results of their activities. We’re looking for a Partner Marketing Manager who can independently drive and manage the business requirements and marketing programs of the partner relationships for the purpose of generating new accounts via an online application.
Qualifications:
- 6+ years in marketing with direct marketing experience
- Familiarity with direct mail and email campaign development and management
- College degree preferred
- Financial services and/or online e-commerce experience preferred but not required
- Demonstrated expertise in leading stand alone marketing campaigns