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Sample Job Description: Product Marketing Manager


As Product Marketing Manager, you will share responsibility for creating and maintaining the external positions of our award-winning on-demand enterprise software products. This position will report to the Vice President, Product Marketing and will work closely with sales, product management, and the rest of the marketing team. In this important role, you will help manage external product positioning, messaging, and collateral as well as the corporate website and the full library of sales enablement materials. You will need to quickly become an expert on the products, the market, our customer list, and competition and be able to translate this knowledge into high-impact materials that clearly communicate the value of our products to the marketplace.

Specific responsibilities include:

  • Co-develop and implement messaging platforms that clearly position the company and its product lines in the marketplace
  • Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our products
  • Develop vertical-specific content and materials to better reach target industries and partner-specific materials to support our key channel partners and resellers
  • Develop website content to drive sales through clear, high-impact company and product information
  • Develop and manage product collateral including datasheets, whitepapers, case studies, and technical documentation
  • Develop and manage sales tools including sales presentations, ROI calculators, needs analysis tools, scripts, letters, and positioning documents
  • Establish and maintain a marketing relationship with key customers who are willing to be references for case studies and speaking events
  • Develop and manage customer marketing/reference materials including case studies, customer videos, and customer profiles
  • Review and edit RFP responses and other important sales proposals
  • Coordinate closely with marketing, product management, sales, design, and the web team
  • Assist with sales training on product positioning – ensure all sales members can internalize and clearly communicate our product positioning and message

Requirements include:

  • You must be a great writer with experience developing high-impact sales materials for a successful enterprise software company
  • 5 or more years of software/services product marketing experience
  • Excellent verbal presentation skills
  • Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development
  • Experience in developing effective and creative product marketing collateral, such as Web content, data sheets, and white papers
  • Ability to travel, up to 20%
  • A deep understanding of the enterprise information technology software market
  • BA or BS degree and/or equivalent experience required
  • MBA preferred

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