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Sample Job Description: Director of Public Relations
We are looking for a senior Public Relations Director to manage all media and industry analyst relations. The PR Director is responsible for cultivating and maintaining positive media coverage for our company. As part of the Marketing team, the director will work with marketing managers, executive staff, and product managers to define and execute our overall public relations and analyst relations strategy. The PR Director will be a key information source for all media contacts requesting data and insights, and will manage the development, implementation, and coordination of internal and external public relations strategies, with the goal of gaining recognition in the market, promoting our services, and establishing our thought leadership throughout target industries
The PR Director Consults with marketing, sales, product development, legal, and human resources in order to project the corporate message to both external and internal mediums. This person will also interface with a public relations agency and act as the corporate spokesperson to the media, analysts and the general public at large. The person must be able to execute and use their best strategy solutions in this capacity.
Primary Responsibilities:
- Serve as main information source for all media contacts requesting data and insights
- Work closely with the marketing managers to develop creative and integrated programs to support product introduction, services offering, new technology and thought leadership
- Establish processes to generate steady volume of press releases and promote within the appropriate channels
- Work with marketing writers and PR agency to develop, solicit and place contributed articles, bylines, editorials and other key mentions
- Help to promote key media and analyst coverage internally through field sales, and leverage coverage to support marketing and sales campaigns
- Educate industry analysts on our value proposition
- Arrange, facilitate and manage media and analyst briefings with key company spokespeople
- Establish us as a key technology player in both vertical and horizontal markets through media and analyst exposure
- Establish operational objectives and work plans
- Develop, modify and execute company policies that affect immediate operations(s) and may also have company-wide effects
- Establish and assure adherence to budgets, schedules, work plans and performance requirements
- Regularly interact with senior management and executive levels on matters concerning several functional areas, divisions, and/or customers
Requirements:
- 10 - 15 years strong public relations experience, preferably in a business-to-business technology environment and including both public relations and industry analyst relations
- Significant experience in media relations and issues management, spokesperson training, strategic marketing alliances, special events, etc., plus strong journalistic writing skills
- Success representing public relations on cross-functional teams developing strategies and tactics for integrated marketing plans
- Experience working with industry analysts to facilitate briefings and educational events
- Experience "translating" technology for varying audiences
- Minimum of three years experience managing a Public Relations agency
- Demonstrated analytical and conceptual problem-solving ability; oral and written communication skills, including presentation skills
- Thorough knowledge of Microsoft Office products
- Bachelor's Degree from an accredited college or university, preferably in marketing, public relations or communications (MA optional)