Table of Contents
PREFACE
Ch. 1: SO, YOU WANT TO BE IN TECH?
Ch. 2: THE MARKETING ORGANIZATION
Ch. 3: PRODUCT MARKETING AND PRODUCT MANAGEMENT
Ch. 4: FIELD MARKETING
Ch. 5: MARKET DEVELOPMENT
Ch. 6: SEGMENT MARKETING
Ch. 7: PARTNER, CHANNEL AND ALLIANCE MARKETING
Ch. 8: COMPETITIVE ANALYSIS/INTELLIGENCE
Ch. 9: MARKETING PROGRAMS MANAGEMENT
Ch. 10: INTERNET MARKETING MANAGEMENT
Ch. 11: CORPORATE COMMUNICATIONS
Ch. 12: EVENTS MANAGEMENT
Ch. 13: THE SALES ORGANIZATION
Ch. 14: SALES EXECUTIVE / FIELD SALES
Ch. 15: ASSOCIATE SALES EXECUTIVE / INSIDE SALES
Ch. 16: SALES ENGINEERING
Ch. 17: SALES OPERATIONS
Ch. 18: GLOSSARY